Page 62 - HAND EMBROIDERY ARTISAN_TT

2 Black & Maroon with White (Traditional Contrast) Traditional color combinations
• Black base with 1 Red and Black

- Off-white • Symbol of royalty and contrast.
- Maroon • Often used on white or cream shawls.
- Mustard yellow or rust 2 Maroon and Mustard
• Used in: Ceremonial shawls, winter wraps • Warm, earthy tones representing Kashmiri autumn.
3 Indigo & Saffron (Cultural depth) • Perfect for pashmina shawls and stoles.

• Neel (indigo) base with 3 White and Gold
- Kesar (saffron) • Used on pastel or darker backgrounds.
- Green • Reflects elegance and grace.
- White 4 Green and Blue

• Symbolism: Kashmir’s natural landscape sky, • Inspired by Kashmir’s landscape chinars, lakes,
fields, saffron flowers and gardens.
4 Green & White (Spiritual Harmony) • Often used in floral and leafy motifs.
• Bottle green or leaf green base with 5 Rust and Olive

- White • Natural tones, giving a rustic, traditional appeal.
- Beige 6 Pink and Purple
- Brown or rust • Bright yet soft used in women’s shawls and
dupattas.
• Symbolism: Peace, devotion, harmony with
nature • Often used in modern adaptations.
5 Cream & Multi-color Floral (Cultural Craftsmanship) Base fabric colors and matching embroidery
• Ivory or off-white pashmina with Base color Embroidery colors
- Red White/Cream Maroon, Black, Gold, Blue
- Green Black White, Gold, Rust, Green

- Orange Grey Pink, Red, Silver
Beige/Tan Brown, Olive, Deep Red
- Blue
Navy Blue Sky Blue, White, Silver, Gold
• Used in: Everyday wear with festive touch,
showcases rich handwork Pastels Maroon, Dark Green, Golden Yellow
Cultural color themes by occasion Modern/contemporary combinations
• Teal with Peach or Coral
Occasion Color palette example
Weddings Red, maroon, gold, green • Lavender with Silver or Purple
Festivals Yellow, saffron, white, indigo • Dusty Rose with Grey
Winter shawls Brown, beige, rust, khaki • Turquoise with Mustard
Spiritual events White, green, grey, ash blue
Marketing chain from weaver to customer

Objectives: At the end of this lesson you shall be able to
• Know about the marketing chain of sozni shawl from weaver to customer
• Weaver naqaash artisan washer man broker dealer retailer exporter customer.
The marketing chain of Sozni embroidery (from weaver/ 1 Artisan/Weaver (weaves the fabric) (Fig 1)
artisan to customer) involves several intermediaries and • Role: weaves the fabric for embroidery
stages that influence both the value of the product and the
income of the artisan. Here is a step-by-step breakdown • Challenges: Often receives low wages, limited
of the Sozni marketing chain: market access, and lacks bargaining power.

• Sells to: Master artisan, contractor, or cooperative.

52 H & C: Hand Embroidery Artisan : (NSQF - 2024) R.T. Ex.No 1.9.52-58